Fast food restaurant retailer Chipotle Mexican Grill will be bringing a new vegan menu item to all of its locations in Washington, D.C., Baltimore, Richmond and Philadelphia.
Starting Monday, Oct. 21, Chipotle (NYSE: CMG) will feature Sofritas, shredded tofu braised with chili and roasted poblano peppers, along with other spices. Sofritas made their debut in San Francisco in January before expanding to most of the west coast.
“Sofritas is a very different kind of menu item, not just for Chipotle but for any fast food or fast casual restaurant,” said Steve Ells, Chipotle founder, chairman and co-CEO. “In creating the recipe for Sofritas, we wanted to produce something that would appeal to vegetarian and vegan customers, but that was delicious enough to have crossover appeal as well.”
Chipotle has more than 100 locations in the greater Baltimore-Washington area.